Greg Pickstock, said:
“Our business has strong connections to Wales through our Brongain Farm site where we act as a conduit for farmers to get together and share best practice.
“As a result, we’ve built friendships with many Welsh beef farmers, so launching a beef brand using the best Welsh cattle was the obvious thing to do.
“Our Finest Welsh Country beef offers a superior depth of flavour and succulent tenderness thanks to the cattle’s rich grass-fed diet. We’re delighted to be able to launch it at the Royal Welsh Show and look forward to introducing the beef to our customers.”
Finest Welsh Country beef joins Pickstock’s other offerings – Herdsman’s, Origin Prime Select and Angus Gold – all offering the finest quality British beef packed full of flavour that delivers the quality and consistency customers expect.
It will be available in a variety of formats for customers across the UK and Europe covering the foodservice, retail and butchery sectors.
