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Celebrating Success at the World Steak Challenge 2025

Pickstock is proud to celebrate major success at the World Steak Challenge 2025, earning two Golds and a Silver for our Wagyu Gold Ribeye, Angus Gold Sirloin and Welsh Country Ribeye.
Graphic image celebrating Pickstock's double gold win at the World steak Challenge 2025

This month, the Pickstock team travelled to the World Steak Challenge awards evening to celebrate what has been an incredible year for our premium beef ranges.

We were hugely proud to take home two Gold medals and one Silver, recognising the outstanding eating quality, tenderness and consistency of three of our flagship products:

  • Wagyu Gold Ribeye
  • Angus Gold Sirloin
  • Welsh Country Ribeye

The World Steak Challenge is one of the most competitive and respected benchmarking events in the global beef sector. With entries from leading processors and producers around the world, these results are a powerful endorsement of the quality of British beef and the dedication of everyone across our supply chain. From the farmers we work with, to our teams at Brongain Farm, procurement and operations.

Attending the awards was a fantastic opportunity to meet with other industry leaders, discuss innovation in beef production and represent our brands on an international stage. The feedback we received from judges, chefs and global buyers reinforced what we see every day: that high-welfare, sustainably produced British beef continues to stand out.

These awards also speak directly to the work happening behind the scenes: improving genetics, strengthening consistency, investing in animal health innovation and supporting our farming partners to produce the very best cattle.

A huge thank you to everyone involved, and to our customers who continue to champion our premium beef ranges. We look forward to building on this success throughout 2026 and beyond.

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Business Ethics and Anti-Bribery

At Pickstock, we are committed to conducting business with integrity, fairness and transparency at every level of our operations. We believe in doing things properly. This means not only producing high-quality British beef, but also upholding the highest standards of business ethics.

Pickstock is committed to acting professionally, fairly and with integrity in all our business dealings and relationships, wherever we operate, and to implementing and enforcing effective systems to counter bribery. We remain bound by the laws of the UK, including the Bribery Act 2010, in respect of our conduct both at home and abroad.

We have a zero-tolerance approach to bribery and corruption. All employees, suppliers, and partners are expected to act honestly and responsibly, ensuring that every decision we make is based on merit, fairness and respect for the law.

As part of our commitment, we also support the principles of the Ethical Trading Initiative (ETI) Base Code, which sets globally recognised standards for labour practices. This includes ensuring safe working conditions, fair pay, respect for workers’ rights and equal opportunities for all.

By working to these standards, we aim to build trust with our customers, partners and colleagues, while contributing to a fair and sustainable supply chain.

At Pickstock, doing the right thing isn’t optional. It’s how we do business.

Link to full policy